@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600&family=Instrument+Serif:ital@0;1&display=swap');

:root {
  --ink: #171914;
  --paper: #f4f1e8;
  --blue: #3157ff;
  --lime: #d9ff57;
  --line: rgba(23, 25, 20, .22);
  --serif: "Instrument Serif", Georgia, serif;
  --sans: "DM Sans", system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
}
a { color: inherit; }

.site-header, footer {
  width: min(1380px, calc(100% - 48px));
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.site-header { height: 92px; border-bottom: 1px solid var(--line); }
.brand { display: inline-flex; align-items: center; gap: 10px; font-size: 1.08rem; font-weight: 600; text-decoration: none; }
.brand-mark {
  display: grid; place-items: center;
  width: 30px; height: 30px;
  border: 1.5px solid currentColor;
  border-radius: 50%;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.25rem;
}
nav { display: flex; align-items: center; gap: 34px; font-size: .9rem; }
nav a { text-decoration: none; }
.nav-cta { border-bottom: 1px solid currentColor; padding-bottom: 3px; }

main, footer { width: min(1380px, calc(100% - 48px)); margin-inline: auto; }
.hero {
  min-height: calc(100vh - 92px);
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: clamp(36px, 7vw, 112px);
  align-items: center;
  padding: 76px 0 92px;
}
.eyebrow {
  margin: 0 0 28px;
  font-size: .75rem;
  line-height: 1.2;
  letter-spacing: .14em;
  text-transform: uppercase;
  font-weight: 600;
}
h1, h2, h3, p { text-wrap: pretty; }
h1 {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(4.25rem, 7.7vw, 8.5rem);
  line-height: .82;
  letter-spacing: -.045em;
  font-weight: 400;
}
h1 em { color: var(--blue); font-weight: 400; }
.hero-intro { max-width: 590px; margin: 42px 0 32px; font-size: clamp(1.05rem, 1.35vw, 1.3rem); }
.button {
  display: inline-flex; align-items: center; justify-content: space-between; gap: 54px;
  padding: 15px 18px;
  background: var(--ink); color: white;
  text-decoration: none;
  font-size: .92rem;
  transition: transform .2s ease, background .2s ease;
}
.button:hover, .button:focus-visible { transform: translateY(-2px); background: var(--blue); }
.hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 20px 28px; }
.quiet-link { padding: 8px 0 5px; border-bottom: 1px solid var(--line); text-decoration: none; font-size: .9rem; font-weight: 600; }
.quiet-link:hover, .quiet-link:focus-visible { color: var(--blue); border-color: currentColor; }
.hero-reassurance { margin: 16px 0 0; color: rgba(23,25,20,.62); font-size: .78rem; }
.signal-board { transform: rotate(2.5deg); box-shadow: 18px 22px 0 rgba(23,25,20,.08); }
.signal-card { min-height: 180px; padding: 22px 26px; display: grid; grid-template-columns: 1fr auto; align-content: space-between; }
.signal-card strong { grid-column: 1 / -1; font-size: clamp(2.5rem, 5vw, 5.8rem); line-height: .85; letter-spacing: -.06em; }
.signal-card small { grid-column: 1 / -1; font-size: .78rem; opacity: .78; }
.signal-number { font-family: var(--serif); font-size: 1.15rem; }
.signal-card--dark { color: white; background: var(--ink); }
.signal-card--blue { color: white; background: var(--blue); }
.signal-card--lime { background: var(--lime); }

.proof-line { border-block: 1px solid var(--line); padding: 25px 0; display: flex; justify-content: space-between; gap: 24px; font-family: var(--serif); font-size: clamp(1.45rem, 2.4vw, 2.5rem); }
.proof-line p { margin: 0; }

.offer { margin-inline: calc(50% - 50vw); padding: 130px max(24px, calc((100vw - 1380px) / 2)); color: white; background: var(--ink); display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(60px, 9vw, 150px); }
.offer-intro { align-self: start; position: sticky; top: 36px; }
.offer h2 { margin: 0; font: 400 clamp(3.2rem, 6vw, 6.8rem)/.9 var(--serif); letter-spacing: -.035em; }
.offer-intro > p:last-child { max-width: 510px; margin-top: 32px; color: rgba(255,255,255,.68); font-size: 1.05rem; }
.deliverables { margin: 0; padding: 0; list-style: none; border-top: 1px solid rgba(255,255,255,.36); }
.deliverables li { display: grid; grid-template-columns: 42px 1fr; gap: 22px; padding: 30px 0 34px; border-bottom: 1px solid rgba(255,255,255,.2); }
.deliverables > li > span { color: var(--lime); font-family: var(--serif); font-size: 1.2rem; }
.deliverables h3 { margin: 0 0 8px; font-size: 1.16rem; }
.deliverables p { max-width: 660px; margin: 0; color: rgba(255,255,255,.68); }
.scope-note { grid-column: 2; margin: -4px 0 0 64px; padding: 22px 0; color: rgba(255,255,255,.66); font-size: .86rem; }
.scope-note strong { color: white; }

.services { padding: 140px 0; display: grid; grid-template-columns: .75fr 1.25fr; gap: 80px; }
.section-heading h2, .method h2, .difference h2, .pilot h2, .featured-guide h2 { margin: 0; font: 400 clamp(3.2rem, 6vw, 6.8rem)/.9 var(--serif); letter-spacing: -.035em; }
.service-list { border-top: 1px solid var(--ink); }
.service-list article { display: grid; grid-template-columns: 42px 1fr auto; gap: 24px; padding: 30px 0; border-bottom: 1px solid var(--line); }
.service-index { font-family: var(--serif); font-size: 1.2rem; }
.service-list h3 { margin: 0 0 8px; font-size: 1.18rem; }
.service-list p { margin: 0; max-width: 570px; color: rgba(23,25,20,.72); }
.service-tag { align-self: start; padding: 6px 10px; border: 1px solid var(--line); border-radius: 999px; font-size: .72rem; white-space: nowrap; }

.method { margin-inline: calc(50% - 50vw); padding: 130px max(24px, calc((100vw - 1380px) / 2)); display: grid; grid-template-columns: 1fr 1fr; gap: 9vw; color: white; background: var(--ink); }
.method-copy > p:last-child { max-width: 560px; margin-top: 34px; color: rgba(255,255,255,.7); font-size: 1.08rem; }
.conversation { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 16px; justify-content: center; }
.message { max-width: 82%; padding: 19px 22px; }
.message span { display: block; margin-bottom: 7px; font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; opacity: .7; }
.message p { margin: 0; }
.message--merchant { align-self: flex-end; color: var(--ink); background: var(--lime); }
.message--codafine { background: var(--blue); }
.message--status { display: flex; align-items: center; gap: 12px; padding: 12px 18px; border: 1px solid rgba(255,255,255,.25); font-size: .82rem; }
.message--status span { margin: 0; display: grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; color: var(--ink); background: var(--lime); }

.difference { padding: 140px 0; border-bottom: 1px solid var(--line); }
.difference h2 { color: var(--blue); }
.difference-grid { margin: 60px 0 0 auto; max-width: 850px; display: grid; grid-template-columns: 1fr 1fr; gap: 50px; font-size: 1.08rem; }
.difference-grid p { margin: 0; }

.featured-guide { padding: 120px 0; display: grid; grid-template-columns: 1.15fr .85fr; gap: 90px; align-items: end; border-bottom: 1px solid var(--line); }
.featured-guide h2 { color: var(--blue); }
.featured-guide-copy { max-width: 520px; }
.featured-guide-copy > p { font-size: 1.08rem; }
.text-link { display: inline-flex; gap: 16px; align-items: center; margin-top: 18px; padding-bottom: 5px; border-bottom: 1px solid currentColor; text-decoration: none; font-weight: 600; }
.text-link:hover, .text-link:focus-visible { color: var(--blue); }

.pilot { padding: 120px 0; display: grid; grid-template-columns: 1.2fr .8fr; gap: 90px; align-items: end; }
.pilot-note { max-width: 520px; }
.pilot-note > p:first-child { font-size: 1.08rem; }
.availability { display: flex; align-items: center; gap: 10px; margin-top: 28px; font-size: .82rem; font-weight: 600; }
.availability span { width: 9px; height: 9px; border-radius: 50%; background: var(--blue); box-shadow: 0 0 0 5px rgba(49,87,255,.13); }
.pilot-steps { margin: 30px 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.pilot-steps li { display: grid; grid-template-columns: 28px 1fr; gap: 14px; padding: 18px 0; border-bottom: 1px solid var(--line); }
.pilot-steps span { display: grid; place-items: center; width: 24px; height: 24px; border: 1px solid var(--ink); border-radius: 50%; font: 400 1rem/1 var(--serif); }
.pilot-steps p { margin: 0; }
.price-note { padding: 20px 22px; border-left: 5px solid var(--blue); background: rgba(49,87,255,.07); font-size: .88rem; }
.button--lime { margin-top: 24px; color: var(--ink); background: var(--lime); }
.button--lime:hover, .button--lime:focus-visible { color: white; background: var(--blue); }
.contact-note { margin: 12px 0 0; color: rgba(23,25,20,.62); font-size: .75rem; }

footer { min-height: 110px; border-top: 1px solid var(--ink); font-size: .78rem; }
footer p { margin: 0; }
.brand--footer { font-size: .95rem; }

@media (max-width: 900px) {
  .site-header, main, footer { width: min(100% - 32px, 1380px); }
  nav a:not(.nav-cta) { display: none; }
  .hero { grid-template-columns: 1fr; min-height: auto; padding: 64px 0 90px; }
  h1 { font-size: clamp(4rem, 16vw, 6.8rem); }
  .signal-board { width: min(600px, 94%); margin: 22px auto 0; }
  .services, .method, .offer, .pilot, .featured-guide { grid-template-columns: 1fr; }
  .services { padding: 100px 0; gap: 54px; }
  .method { gap: 72px; padding-block: 100px; }
  .offer { gap: 58px; padding-block: 100px; }
  .offer-intro { position: static; }
  .scope-note { grid-column: 1; margin-left: 64px; }
  .difference { padding: 100px 0; }
  .pilot { padding: 100px 0; gap: 48px; }
  .featured-guide { padding: 100px 0; gap: 48px; }
}

@media (max-width: 620px) {
  .site-header { height: 74px; }
  .nav-cta { font-size: .78rem; }
  .hero { padding-top: 50px; }
  h1 { font-size: clamp(3.65rem, 17vw, 5.5rem); }
  .hero-intro { margin-top: 30px; }
  .signal-card { min-height: 130px; padding: 18px; }
  .proof-line { flex-direction: column; gap: 0; }
  .proof-line p:last-child { color: var(--blue); }
  .section-heading h2, .method h2, .offer h2, .difference h2, .pilot h2, .featured-guide h2 { font-size: clamp(3rem, 14vw, 4.8rem); }
  .service-list article { grid-template-columns: 30px 1fr; }
  .service-tag { grid-column: 2; justify-self: start; }
  .difference-grid { grid-template-columns: 1fr; gap: 22px; margin-top: 40px; }
  .message { max-width: 92%; }
  .scope-note { margin-left: 0; }
  footer { padding: 28px 0; flex-wrap: wrap; gap: 14px 24px; }
  footer p:last-child { width: 100%; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}